New
Sugarplum's Sweet Shop opened in the Carkitt Market section of Diagon Alley in late January 2016, taking over the former Shutterbutton's Photography location (which relocated to Diagon Alley's main street).
Tracked byTheme Park Patch Notes
Patch Notes // updated 2026.03.01
Universal Studios · Universal Orlando
For Butterbeer Season 2026 (began March 1, 2026) the Sugarplum's menu added new Butterbeer treats — a year-round Butterbeer Candy Apple and Butterbeer Shortbread Bar plus seasonal Butterbeer Cupcake and Butterbeer Cookie Sandwich.
Sugarplum's Sweet Shop opened in the Carkitt Market section of Diagon Alley in late January 2016, taking over the former Shutterbutton's Photography location (which relocated to Diagon Alley's main street).
At opening the menu made Sugarplum's the first place in the world to sell Butterbeer Fudge, the sixth incarnation of Butterbeer products in the Wizarding World.